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“Last-minute” hotel app, Overnight, launches in San Francisco

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According to SFGate, Overnight, an on-demand app that provides travelers with same-day hotel accommodations is launching in San Francisco today.

The obvious comparison is Airbnb, but as is the case with many startups, a small tweak in the model can capture a whole new market, or sub-market of the previously established clientele. Overnight’s caveat: the last-minute, on-demand-on-demand appeal for renters and micro-leasers who would prefer to avoid the search for potential matches.

Overnight users drop a pin in the area where they want to stay, the request goes out to already-approved rooms being rented for the night and the renter books and pays directly through the app.

Already in Los Angeles, Austin and Coachella Valley, Overnight CEO and co-founder, Asher Hunt, had this to say about the spread to SF:

“For two years I traveled between L.A. and S.F., living out of a duffel and booking last-minute accommodations was a consistent challenge I faced. I’m so excited to be solving this  with our team at Overnight.”

Overnight is just the latest in Silicon Valley innovation, where the smallest change makes the biggest difference–to the consumer.

About the author

Darian Costa

Darian Costa

Darian Costa is a reporter for BayNewsNow.com, covering the city of Berkeley, San Francisco and the East Bay.