According to SFGate, Overnight, an on-demand app that provides travelers with same-day hotel accommodations is launching in San Francisco today.
The obvious comparison is Airbnb, but as is the case with many startups, a small tweak in the model can capture a whole new market, or sub-market of the previously established clientele. Overnight’s caveat: the last-minute, on-demand-on-demand appeal for renters and micro-leasers who would prefer to avoid the search for potential matches.
Overnight users drop a pin in the area where they want to stay, the request goes out to already-approved rooms being rented for the night and the renter books and pays directly through the app.
Already in Los Angeles, Austin and Coachella Valley, Overnight CEO and co-founder, Asher Hunt, had this to say about the spread to SF:
“For two years I traveled between L.A. and S.F., living out of a duffel and booking last-minute accommodations was a consistent challenge I faced. I’m so excited to be solving this with our team at Overnight.”
Overnight is just the latest in Silicon Valley innovation, where the smallest change makes the biggest difference–to the consumer.